How Covert Filming Uncovered a £28m Timeshare Scam

It has been described as a major deceptions of its nature in the United Kingdom.

In all 14 individuals have been found guilty for their role in a £28m plot to cheat over 3,500 vacation property owners.

The victims were desperate to exit long-standing vacation property deals and went looking for assistance.

The majority were aged between 60 and 80. Over 500 of them parted with in excess of £10,000, and a single victim paid in excess of £80,000.

Those affected were faced intense sales meetings lasting up to six hours. They were financially worse off, owning worthless fake "credits" and continued to be trapped in high-priced vacation property deals they could no longer use.

The Company At the Heart of the Deception

The business at the core of the scheme was the organization in question. They collected people's money to fund the owners' lavish way of life of exclusive education, high-end properties and exclusive air travel.

The man at the helm of the company, Mark Rowe, was sentenced to a seven-and-half year sentence in January for conspiracy to defraud.

In the latest development, his spouse one of the co-defendants was one of the final three to hear their sentences.

She was given a 24-month suspended prison term at the judicial venue after confessing to financial crime.

The outcome represents a lengthy process and represents a huge win for the people who spoke out, the police and prosecutors.

How the Investigation Was Initiated

I first heard about SMT came in the summer of 2016. The role involved in the reporting team of a news organization, producing investigative programmes.

A friend pointed out that his mother had taken over the rights of a vacation unit in a European resort and, after years of holidays, had commenced searching to exit the agreement.

It should be noted how common holiday ownership had grown with British holidaymakers in the 1980s and 1990s.

Timeshares enabled people to access the same accommodation every year, or exchange their vacation periods with other owners who had properties in alternative destinations. About 600,000 vacation seekers seized that chance.

The early surge was paired with a numerous accounts about unscrupulous sellers fraudulently marketing units. They became a staple on public interest broadcasts.

The standard holiday ownership agreement tied investors in for many years.

In that period, those investors who had used their guaranteed place in the sun for decades were getting older, and a large proportion were hoping to end their association to their holiday properties.

Some had declining mobility and found it difficult to access their properties. Some just thought they'd got all they wanted from them. And a portion had died, in frequent situations bequeathing their heirs to take over the contracts - along with their annual payments and maintenance fees.

The Undercover Operation Progresses

This was the situation the family member had been placed. She looked online for solutions and discovered SMT, a enterprise whose online presence assured to release her from her deal.

However, having made a payment and arranged an appointment with them, her relatives became suspicious.

Additional investigation showed many victims claiming they had paid money and achieved no result in return. Indeed, they had lost money. Significant sums.

Our team started looking into what was occurring. It soon emerged that there were dubious individuals active in the vacation property industry.

A legal professional had many grievance cases waiting to sue SMT.

We spoke to clients who had dealt with the organization and they each reported similar experiences. They thought the firm would buy their property from them but when they went to a consultation (for which they paid up front) they were told there was no market for their property.

Instead, they were persuaded - actually compelled - to commit further cash purchasing "the company's points system", associated with the outfit's parent company, the overarching entity.

What exactly these were was somewhat vague. They sounded like a type of exchange medium, giving access to reduced-price holidays and benefits and consumer discounts.

And they were reportedly "tradable" with fellow investors, some time down the line.

Paying cash up front now would lead to an future return that would pay for the firm's costs and leave the investor with a gain, liberated eventually from their troublesome agreement.

An unrealistic promise? Well, yes.

A 'Deceptive Scam'

Assuming these reports were true, this was a large-scale fraud.

This is known as a "bait-and-switch."

Someone - specifically SMT - "lures the customer by advertising a specific service but then to state it cannot be provided, steering the client to another, inferior option.

Such practices are unlawful. Equipped with all the accounts we had assembled, we argued to covertly record one of the organization's sessions.

Such an operation demands time, effort, and clear arguments for why this is the only way to obtain the data necessary to prove wrongdoing.

Armed with that permission, our limited crew set up a consultation with one of the firm's agents in Stratford-Upon-Avon.

Posing as a potential client aiming to get his mum free from her timeshare contract|holiday ownership agreement

Tammie Dixon
Tammie Dixon

Elara Vance is a tech analyst and business strategist with over a decade of experience in digital transformation and startup ecosystems.